You cannot use escaped sequences in template strings by default per the ES2016 behaviour. e.g. trying to add an HTML entity inside a template string such as:
`\201C`
will not work. Instead, to use a unicode escape, it should be prefixed with \u:
`\u201C`
More info here: https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Template_literals#ES2016_behavior