Heed warnings and test thoroughly - name calculation is complex, so follow guidelines when you can.
Prefer visible text - much simpler, prevents bugs, and keeps visual and non-visual UI the same. Visible text is much more apparent, meaning its less likely to go out of date when updating.
Prefer native techniques - rely on label, caption, etc. While less flexible, they're more reliant.
Avoid browser fallback - don't use browser fallbacks for accessible names such as title and placeholder. Both offer low quality accessible names.
Compose brief, useful names - long or unclear names make a UI very difficult for non-visual uses.