The flywheel effect

aka 'virtuous loop' or 'virtuous cycle'

Small wins accumulate over time, creating momentum that keeps your business growing. A system where one desirable event leads to another in a continuous cycle of reinforcement.

Creating a flywheel effect requires removing friction and applying force. Make things easier for the wheel to keep turning.

Based on Jim Collins' Good to Great.

![[The flywheel effect.png]]

1. Attract – Draw prospective customers to you with helpful content that is easy to discover.
2. Engage – Now that you’ve made a good impression, make it easy for prospects to learn about your product on their own terms in and their own time, and ultimately buy it.
3. Delight – Design your product to be as easy to get started with as possible.

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